HONG KONG—China on Friday unveiled long-awaited guidelines to jump-start the nation's fledgling budget airline market, including pledges of financial support, putting pressure on large state carriers amid increasing competitive threats.
China's aviation regulator said the guidelines, which include simplifying approvals for new low cost airlines, as well as measures to help existing budget carriers expand more quickly, are aimed at further liberalizing one of the country's most tightly regulated sectors.
The regulator said it would consider providing funding to startup budget carriers to help build up their fleets.
The measures follow a shift in the government's commercial aviation policies, which had earlier favored China's three state airlines. In May, Beijing lifted a six-year ban on setting up new independent airlines.
The nation's Big Three airlines— Air China Ltd., China Southern Airlines Co., and China Eastern Airlines Corp.—have already faced intensifying domestic competition amid slower economic growth and the rapid development of high-speed rail.
Low-cost carriers currently account for under 5% of China's aviation market by passenger capacity, far lower than the 50% market share budget carriers enjoy in Southeast Asia.
Among existing airlines that will benefit from the new measures include budget carrier Spring Airlines Co, which sells a large proportion of its tickets via the Internet, bypassing third-party reservations agents widely used by the established state carriers.
For years, the aviation regulator's priority was boosting state-owned airlines, which have been criticized for their inefficiency and poor service. To protect them, the government in 2007 stopped accepting applications for new airlines after briefly experimenting with liberalization in the middle of the last decade.
Other measures to help budget airlines include setting up standards for redeveloping existing airport terminals into low-cost terminals as well as building new ones, said the Civil Aviation Administration of China. In addition, it will encourage airports to reduce landing and takeoff fees, as well as to provide tax incentives for budget airlines.
Source: Wall Street Journal by Joanne Chiu